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We have created a Pay-For-Performance search
engine for the Internet by redefining how businesses market online. Advertisers, who bid for placement on relevant search results and pay us only when a consumer clicks on their listing. Following a rigorous
screening for user relevance the company distributes its search results
The Vice President, Marketing strategic platforms reports to the Senior Vice President of marketing Online Business.
The Vice President, Marketing strategic
platforms will develop and implement the Company?s B2B marketing plan including, but not limited to, a focus on direct marketing initiatives. This executive will use a well-honed direct marketing knowledge base and
a keen understanding of customer segmentation analysis.
RESPONSIBILITIES:
Specifically, the duties and responsibilities of the Vice President, Marketing strategic platforms
will include the following:
Drive online channel revenues through the acquisition and development of advertisers using referral and loyalty programs.
Oversee all advertiser communications including
newsletters, web site messaging, print and customer service.
Provide marketing support to the direct sales channel function.
Manage corporate marketing issues such as trademarks with very limited corporate
branding, as well as coordinate and collaborate with the corporate communications department and the international team.
Identify, target and acquire advertisers, as well as devise and implement programs to
enhance customer retention and development.
Drive customer acquisition costs lower while meeting revenue objectives.
Conduct related market and competitive research including identifying key data to be
derived from the company?s database or to be acquired from third parties.
Create appropriately valued programs for the targeted advertiser segments, as well as develop new programs within the scope of the
company?s mission.
Prospective candidates will have at least five years of experience in marketing, with a minimum of five years in direct marketing. Experience with online marketing, advertising and
business marketing (B2B) would be ideal. This executive will have a proven track record of success in positions of increasing responsibility where they have created and built demand in a highly competitive
environment. Prospective candidates will have significant strategic marketing experience, as well as the demonstrated ability to recognize and act upon opportunities in the marketplace.
The ideal candidate will
possess an intuitive understanding, reinforced by a successful track record, of identifying, acquiring, retaining and developing customers. It is vital that this person have a deep understanding of direct response
and database marketing, as well as of advertising on the Internet and marketing through multiple channels. Successful experience in a rapidly growing, dynamic, resource constrained business is ideal.
The ideal candidate will be an intelligent,
high- energy professional who possesses exceptional analytical thinking skills. This executive will be a strategic thinker who can derive key insights from the data, as well as anticipate changes in the demands of
the market from early trends. Resourceful and creative, the successful candidate will be an excellent problem solver who is proactive, rigorous, analytical and hands-on in his/her approach. The final candidate will
be a well-grounded individual who is truly a team player and who is passionate about exceeding expectations.
It is essential that the final candidate have the informal leadership skills needed to gain
credibility within the company quickly. Accordingly, this executive will possess strong communications and interpersonal skills and be capable of winning and maintaining the respect of clients, peers and
subordinates alike. The ideal candidate will be comfortable working in a flat corporate environment with an intelligent and quantitative peer group, as well as working with other functions.
The finalist will
not only be able to sell ideas and accomplish tasks through others, but will be receptive to divergent opinions and new concepts. This executive will be decisive and will identify, generate and present well thought
out ideas. He/She will possess the highest professional standards and personal and professional integrity.
Most importantly, the successful candidate will have an intuitive understanding of and enthusiasm for
the challenges and rewards of this unique opportunity and demand and inspire the team to do whatever it takes to succeed.
Prospective candidates will have an undergraduate degree from a respected university.
While a MBA or other graduate degrees are highly desirable, they are not a prerequisite for consideration.
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